Like I said I see a trend where Subaru is targeting an audience outside its typical buyers with the Ascent.
Subaru started doing that six years ago.
There's a reason why we're now at 78 months in a row of consecutive sales increases.
I think what you mean is that Subaru is now targeting a more mainstream buyer than what we have before - we're no longer the quirky little niche car that's ugly but cheap (which is, literally, how the B360 used to be marketed). And we're not the little, niche car company we used to be, either.
You have the big 6 - GM, Ford, Honda, Toyota, FCA (Fiat Chrysler America), and Nissan, all selling in excess of 125,000 cars per month (some twice that). Then you have the next three - Hyundai, Subaru, and Kia - all selling in the vicinity of 60,000 per month. So we're now the 8th largest selling car company in the US. We've sold 263,000 so far year to date. When I started at Bob Moore selling, it was an accomplishment for Subaru to sell 263,000 for the whole YEAR.
So to a certain extent, yes, we're probably going to lose a few of our typical buyers - although also realistically, once you've consumed enough Subaru Kool-Aid, you know you're not going to buy anything else, simply because for the value of what you're getting, nothing else makes sense, so we know you're going to complain - but you're still going to buy a Subaru.
(Yeah, I'm ate up. I know it. Don't worry about it...) :grin: :angel: :devil:
