2019 Ascent Ltd. / 2022 BRZ Ltd.
As the first Ascents hit the streets and more follow, there will be many people that are completely unaware of the Ascent. I will bet that there are some Subaru owners that are in the dark as well. It would be interesting to hear stories of new owners being approached by curious people. Will you take the time to show off your new pride and joy? I wonder if there is the possibility that once the Ascent is seen in public, the demand could go even higher than Subaru's capacity to build them. So, going on the theory that increased popularity of Subaru means that the competition will have unsold cars on the lot at a discount. People who had their hearts set on buying those cars will get a good deal. Thanks to Subaru, everybody wins. Yeah, I know... dumb theory.