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Recently, due to the "auto-show" effect the 2019 Subaru Ascent 3-Row crossover had a huge jump in shopper interest. According to Torque News "Shoppers who attended the LA show got a good look at Subaru’s new flagship all-wheel-drive vehicle even though it won’t be in showrooms until next summer. Ascent will compare favorably in size and V6 power to Ford Explorer, Honda Pilot, and even the Chevy Tahoe. The new 2019 Subaru Ascent will be built at the Subaru Indiana Automotive (SIA) plant in Lafayette, Indiana alongside, stablemates Outback, Legacy and Impreza models. Subaru COO Tom Doll, said at the unveiling in L.A., the family hauler will hit dealer Subaru showrooms in summer of 2018."
 

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It's got a lot of interest because it's in a very, very popular vehicle size point...and that combined with Subaru's value proposition is a good thing.
 

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It's got a lot of interest because it's in a very, very popular vehicle size point...and that combined with Subaru's value proposition is a good thing.
Also don't forget the sportiness that often comes with these Subaru's which for me is a great alternative to Mazda. To me this is like the Audi Q7 of the more affordable Japanese SUV's out there if you know what I mean. I just hope it drives sporty enough.
 

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The front bumper alone is aggressive enough to draw attention from potential buyers. On top of that, subaru cars are quite reliable these days and maybe on par with toyota. A few friends of mine are in the garage business and quality has gone down the drain for a lot of brands, but they did mention Subaru as one of the few automakers improving quality.
 

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I have owned 3 Subaru's since 2001! The longest being a Outback Sedan 3.0 for 8 years, loved that car! Traded it in with 180K miles and still had the original spark plugs. Subaru makes a reliable, dependable car and their AWD system is just as good. I'm currently driving a Crosstrek, great MPG, but it certainly needs more HP. When i first saw the concept, i really liked it. It appeared Subaru was making a sporty looking vehicle, not just another wagon. The concept had sharp angles and a wider stance, which in my opinion gave it a beefy look, a look that Subaru doesn't have. I even watched the unveiling, that is how excited i was. Once i saw the car, I was a bit disappointed to see that most of those sharp angles were replaced with less sharp angles and the wide stance was gone. Front head lights, hood, and taillights to name a few. Im not bashing the new car, for me, I just wish it didn't have the wagon look. I haven't seen it in person, and i plan on giving it a fair chance, but for now, im looking at all my options. Also, the engine HP has me wondering if it will be enough. I get it, less HP means greater MPG but with 6 adults, its going to struggle especially with the AC on and at 4000 feet! Fingers crossed... Its going to be a tough decision this summer, but a fun one :)
 

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Subaru SUVs (Crosstrek, Forester and Outback) are well known for being the best in snow and off-road capabilities compared to other cars in their category. Now they have also improved the looks and interior quality, not too mention the best safety tech. I recently bought a 2018 Crosstrek Limited with EyeSight, and it is by far the best car I ever owned (incl some that cost over 60K). They have come a long way recently. And really great value for what you get.

So no surprise there is a lot of interest in the Ascent. I think they will have a hard time supplying demand (same as with the 2018 Crosstrek). I think that new 2019 Forester will be really popular as well. Subaru is on a roll, no question about it.
 

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Subaru SUVs (Crosstrek, Forester and Outback) are well known for being the best in snow and off-road capabilities compared to other cars in their category. Now they have also improved the looks and interior quality, not too mention the best safety tech. I recently bought a 2018 Crosstrek Limited with EyeSight, and it is by far the best car I ever owned (incl some that cost over 60K). They have come a long way recently. And really great value for what you get.

So no surprise there is a lot of interest in the Ascent. I think they will have a hard time supplying demand (same as with the 2018 Crosstrek). I think that new 2019 Forester will be really popular as well. Subaru is on a roll, no question about it.
I just want to add onto this a bit. The Ascent competes with the Traverse, Explorer, Pilot, Pathfinder, Atlas, and Highlander. Except for maybe the pilot these are all on-road AWD systems meant to handle a few inches of snow on a regular road. Subaru made their vehicles typically with enough ground clearance and ability to handle a bit more. So you can go down a rough muddy dirt road to a camping site without issue where as these others might get stuck.

I mentioned in another post that I just put down a deposit on an Ascent and everything I found on the other vehicles was "Not intended for off-road use" and the systems are not meant to handle it. While the Ascent is not a 4Runner it is not just a minivan with AWD.

I'm not knocking the other vehicles as I was debating between the Ascent, Explorer, and Traverse just that this is one thing that Subaru has over the other brands. Oh and as mentioned Safety features in all the trims not just the Top of the line.
 
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