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Through my research online I have found Subaru's Dealer holdback is 2% of MSRP. Can someone confirm? I also used Edmunds and TruCar to get an idea of Invoice prices for a Limited with just a few added options and I believe a vehicle with a 40,400 to 40,650 MSRP has an Invoice between 37,000 and 38,000. Does that sound about right? Average sales in my area seem to be around 39,500. Has anyone been able to get their final price down to invoice price in the New England Area? I realize this is a popular new model but I never pay full price for anything and would never go in to a dealership uneducated about pricing of the vehicle. :smile: