Ambassador to serve the loyal customers or the investors? If both, do you serve the investors more?
p.s. I'm both an investor and owner.
One of the actual program rules is that we don't lie. Heck, another is that we're not allowed to bash the competition (doesn't mean we can't say why we think a Subaru is better suited, or even say it's superior in certain ways, such as "IIHS has rated Subaru's collision avoidance best in class").
I don't serve Subaru or their investors, though, Subaru does receive benefit from what I do. On the other hand, *I* receive benefit in return. For instance, my friends and I, largely Subaru Ambassadors (and the rest being Subaru Enthusiasts), raised over $41,000 for Make-A-Wish NJ. Subaru of America donated a massive chunk of that, sponsored our breakfast and helped us share the word (if you get Drive Performance magazine, you'll see a number of my pictures over the last few issues).
I'm working on another couple charities, and Subaru (through DCI) is waiting on me to tell them more info to see how they can help. Pretty cool stuff.
I've been talking about Subaru since long before I became an Ambassador. The only differences now are (a) I am privy to *
some* small bits of information before the rest of the world (before those who do not work for SoA or at a certain dealer level), for instance, I had PDF versions of the pre-release Ascent booklet before the dealerships I work with did. They got the finals, but we got to bone up before them (alas, some of the initial announcement info was wrong, such as the cargo space) and (b) I get some cool swag to give away.
Mutually beneficial for some of us. I've always been pretty heavy into charity and recently learning the advantages of organizing groups/events to raise more money, as opposed to just donating what I could. That they back such efforts is phenomenal.