It seems they tacked on your deposit onto the MSRP of the base Limited with no options. MSRP including the destination fee is $39,970 and invoice is $37,389. This is the site I use to research pricing on everything: https://www.nadaguides.com/Cars/2019/Subaru/Ascent/2-4T-Limited-8-Passenger/PricingMy wife and I placed our preorder the end of May for a CWP Limited, with no add-ons. I've been lurking the forums for a while, and I feel like I might have been somewhat taken advantage of. The Purchase information worksheet from our sales guy listed the Purchase Price is listed at $40,970, with the Total purchase payment of $43,929.14. We did our $1000 down, I will be using a $500 ambassador coupon, and have secured a $500 loyalty coupon from Subaru of America. We are trading in our 2015 Forester Touring (48k miles, apprised in May for $18,500 from dealer, GTP from mysubaru app says 18,275 currently). We will also be using roughly $10k cash and have gotten approved for a pretty good rate from my credit union (2.59% @84mo). I just want to make sure that the price isn't as high as I'm starting to feel. From what I've seen on Edmunds a CWP Limited should be 38,995 for MSRP. It's my first "New" vehicle, and I don't want to be taken advantage of. Can MSRP vary from state to state, I'm located in NC, close to the SC state line, so I have 5 dealerships within a reasonable distance if they are gouging my price. The Purchase Information Worksheet my sales guy had me sign never had me "negotiate" prices, and I was never given a copy of paperwork from him. I've reached out via email a few times, and have only gotten one response. Subaru of America today said the preorder is still saying middle of August delivery date.
Sorry for a long post, just wanting reassurance if the purchase price is good, or if I should get my deposit back (and if so how to go about it).
I would start reaching out to find out if you can get a better price. Do you happen to know if your insurance company participates in TrueCar pricing (Allstate does - it's what I have)? Or can you find out if you can get Costco pricing somewhere?