Side Note: my favorite is when you have a dealers licence plate bracket and you go somewhere else for an oil change and they swap it out with theirs!
Um... that is theft. Unless they swapped it and gave you your old one back (in which case you can immediately have them put it back on).
Wow. That's some balls, though.
I never allow a dealer to put anything on my car and I say so up front when purchasing. Now, that's been 3 vehicles purchased new from dealers and none of them had issue with it. It is a common request. For the Ascent, the additional lettering (in my case "ASCENT", "SUBARU", "TOURING", "SymetricalAWD") badges are pretty easy to remove yourself. Note on some cars they put holes in the metal and the lettering is attached that way (*sigh*, my honda) but the Ascent just has them attached with two-sided foam tape. I started out with a hair dryer, but found it was inadequate. I put some goo-gone on it and went at it with dental floss. I broke a lot of dental floss strips, but eventually sawed through the adhesive and removed the badges. Then I used gentle persuasion, goof-off, and patience to slowly remove the adhesive with my fingers and fingernails, very gently. Not a scratch! It took maybe 30-40 minutes, approximately a 2-beer job. I've had two people come ask me what kind of subaru it was. I do have some covers to install over the subaru logo when I have some time to tinker, but for now those are the only indications of anything on the vehicle. Personally I don't buy a vehicle so that I can serve as a driving advertisement for a manufacturer, dealer, etc. I remove logos, decals, tags, etc., from everything I own. I also avoid buying things with integrated branding/advertising, other than cars. For cars they mold-in some of the emblems so you don't have much choice. If I could buy a "clean" blank grill and rear trim piece without any subaru emblem, I would do so. I like Subaru, but it's my car, not their billboard. But I understand that I am weird and not everyone will spend an hour with a new backpack and a stitch-ripper carefully removing every tag and emblem. And some people probably even like showing off brands and such. It's just not for me.