Yesterday my wife and I went to the grand opening of the new Findlay Subaru dealership in Prescott Arizona. They asked us if we wanted a ride along demo of how the eyesight system works. The salesman was to drive at a large airbag target at about 25 mph to show us the automatic braking of the eyesight system. Well the demo failed as he hit the airbag. There was a large crowd around and it was on film. It freaked my wife out. The driver said the failure was probably due to having three passengers instead of the normal one passenger ride along. He stated that weight makes a difference in how the system operates. I talked my wife into giving it a second chance before she bailed on the demo. She has this system in her 2015 Forester and has never had it actuate. The other passenger had it on their Outback and wanted to experience it. The second try was a success. Has anyone else experienced a system failure during an airbag target demo? Could additional weight cause the failure? The demo vehicle was a white premium Ascent. The driver had done the demo many times in California. The sun was behind the vehicle as it was driving north about noon.