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Discussion Starter #1
The speculated price on the Subaru Ascent has been seen to be around $35,000 base price and up to $50,000 fully loaded. This information is based on pricing from the competition like the Ford Explorer, Honda Pilot, and the Nissan Pathfinder.

That would land it as the highest base priced vehicle on Subarus lineup, excluding the STI, and a base price that is nearly the same cost as the starting for the top tier Outback (3.6R Touring) and the top tier Forester (2.0XT Touring).

What pricing are you guys expecting as these are all just speculated.
 

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I was more expecting an entry level price of around $30,000. That number has been mentioned a few time in publications and make it more competitive with its rivals.
 

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Discussion Starter #3
That is true, the Pathfinder starts at roughly $30k and the Explorer around the $32k mark. An extra $3k wouldn't be that bad IF it came with more standard than the competition does in my opinion. It all essentially comes down to value when looking at competitors and a big thing (not the only thing) is how much each comes with in reference to the dollar value that you're spending.
 

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That is true, the Pathfinder starts at roughly $30k and the Explorer around the $32k mark. An extra $3k wouldn't be that bad IF it came with more standard than the competition does in my opinion. It all essentially comes down to value when looking at competitors and a big thing (not the only thing) is how much each comes with in reference to the dollar value that you're spending.
This pricing is perfectly in proportion to how Subaru's are usually priced compared to their Japanese rivals. Toyota is one of the brands that get as high in price like Subaru's. Its probably why you don't see as many Subaru's, people are discouraged from price alone
 

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Discussion Starter #5
When you're searching around these lower priced vehicles, a lot of people do find small amounts of money like 2-5k to be a big difference and a deciding factor for them unlike the higher $50k+ priced SUVs.

Personally for me, I'll happily spend an extra $3k to get a better product or to get more from a product.
 

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Base price should be very high 20k to low 30k and a totally decked out one low 40k maybe a tiny bit more. You start getting closer and closer to 50k and that is a totally different SUV luxury market, Subaru can't compete with that specifically their interior. I would definitely not pay much more than 40K.

For reference: 2014 Subaru Forester XT Touring fully loaded (Everything) was around 37K after discount.
 

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Discussion Starter #7
How much was the discount in this situation though?

I do agree with you, but based on that pricing, our concept model that we keep oogling at is going to get really toned down.
 

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Base price should be very high 20k to low 30k and a totally decked out one low 40k maybe a tiny bit more. You start getting closer and closer to 50k and that is a totally different SUV luxury market, Subaru can't compete with that specifically their interior. I would definitely not pay much more than 40K.

For reference: 2014 Subaru Forester XT Touring fully loaded (Everything) was around 37K after discount.
Unless maybe we see them introduce things that make this a boardline luxury vehicle, sort of like the Chevy Tahoe but Subaru's version. It has long been said that they could use a luxury division.
 

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If a good deal is what you're looking for and you're patient, then those end of the year sales could make the Ascent a lot more affordable. Those boxing day and christmas sales are plastered everywhere around the holiday season and even better if you can get an older model year Ascent.
 

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Discussion Starter #10
There's that, or if they have a demo on the showroom floor, you can get a good discount from that as well. Or a demo vehicle that they've used for test drives, you'd get an uber discount and it's essentially still brand new as it hasn't gone through daily errand runs and hasn't been abused.
 

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There's that, or if they have a demo on the showroom floor, you can get a good discount from that as well. Or a demo vehicle that they've used for test drives, you'd get an uber discount and it's essentially still brand new as it hasn't gone through daily errand runs and hasn't been abused.
Those often go fast and this is Subaru, they don't need as many demo's. If this was BMW or Mercedes it would be a different story. We have much better chances at waiting for year end deals.

But if you plan on owning this for a long time then just jumping in right away regardless of deals might be better. Just make sure you can get one within the timeline you need it.
 

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Lets see what happens. You can get a Highlander AWD LE For 33k (invoice). I'd expect invoice on a base model Ascent to land right around the same amount.
 

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i remember a buddy of mine telling me something similar and even suggested getting a used Lexus GX would be a good option as a hauler. those things are reliable as ever and use a lot to haul. just look at what people are doing with them overseas, its impressive.
 

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I think the problem is a lot of these third rows at 30k don't have AWD. For example, the Honda one that starts around that price point is FWD. You're obviously getting a superior product with the Subaru with the AWD standard, but most people I don't think are as "passionate" as we are... Have to cater to the masses.
 

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I think the problem is a lot of these third rows at 30k don't have AWD. For example, the Honda one that starts around that price point is FWD. You're obviously getting a superior product with the Subaru with the AWD standard, but most people I don't think are as "passionate" as we are... Have to cater to the masses.
Honda also does not sell a comparable AWD system in any car of this or smaller classes.
 

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Was never a Honda fan so I'm not familiar with their current AWD system, just going to take your word for it I suppose and assume Subaru has one better.

Wonder what kind of rear entertainment system Ascent will have?
All you need are i-pads mounted to the back. Problem solved. :D
 

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Or better yet Surface Pro`s since they are just about the same price, can work like a tablet but give you full PC functionality, now how about that for entertainment, computers all thoughout your car. ;)
 

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It beats paying for this center arm rest installed screen, which most likely costs more than an i-Pad or forces you to purchase it in a tech package.
 
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