Not sure what the most recent discount off MSRP is since we bought our Touring mid-April. But, at that time, the dealer discount off of MSRP was 12.XX% (I can't remember the numbers to the right of the decimal point off the top of my head), so it seems that discount you noted above is right around what I was able to get a couple of months ago.Never even looked at a Subaru before but wife and I were looking for something we could take onto some road trips and camp right in the back of. We shopped around this past weekend and it came down to the Ascent, the Highlander, and a used Ford Explorer Platinum. The Explorer "sold" while we were test driving and they wanted an answer right away, so we obviously did not do that. After preliminary pricing discussions with Toyota, it was clear that we were not going to get much done in negotiating. They only have so many AWD in my area so were only giving the $1k advertised rebate at the time. Plus think we liked the Ascent more anyway and what really sold us is the touring model's java brown leather and the dual pane sunroof!
Anyway, our current best offer is below. We made a $500 deposit to make sure the next White Touring on the lot was ours, but it won't be here for 2 weeks and the deposit could be refundable. Any inputs on the deal....
2020 Ascent Touring 7 Pass, standard model;
Added Accessories: Cargo Net, Auto Dimming Exterior Mirror with Approach Light, Cargo Tray, All Weather Floor Liners
Discounted Price: 40,978
After fees in our location it will be $44,809 out the door. Obviously we will use the 0% financing option. I tried to do an online build and used a different zip code, but haven't received the $1,000 coupon. Will calling them help with that like others have said.
Any input appreciated. Thanks
I'd assume that inventory is tightening some as things open back up (though it probably depends on area), so that would lead me to assume that 11-13% off of MSRP is probably still a pretty good range to be in in terms of discount off of MSRP (before any loyalty or other cash off).