Fiat Chrysler is reopening their Detroit plant and will be producing a new three-row full size Jeep SUV. https://www.fcagroup.com/en-US/medi...to_Expand_Production_Capacity_in_Michigan.pdf
It sounds like the three row SUV market is about to be carved up, each offering unique feature offerings. I suspect Jeep will offer a branded Jeep Cherokee 4 wheel drive. It will not be clear as to how they intend on differentiating from the pack. Size, 4 wheel drive, looks, ride?
All of this is investing billions in what they clearly see as a viable free market at a time when government is trying to force us to drive sardine cans or even shared sardine cans.
It sounds like the three row SUV market is about to be carved up, each offering unique feature offerings. I suspect Jeep will offer a branded Jeep Cherokee 4 wheel drive. It will not be clear as to how they intend on differentiating from the pack. Size, 4 wheel drive, looks, ride?
All of this is investing billions in what they clearly see as a viable free market at a time when government is trying to force us to drive sardine cans or even shared sardine cans.