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There are a couple of guys on this forum that work for Subaru I think and I would like them to chime in.

I took my Ascent in for it's first oil change and was discussing sales with them during check in. They said the Ascent is still selling as fast as they're delivered and the Outback sales have stopped completely. I'm curious if that is maybe just my area or is that happening all over?
 

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There are a couple of guys on this forum that work for Subaru I think and I would like them to chime in.

I took my Ascent in for it's first oil change and was discussing sales with them during check in. They said the Ascent is still selling as fast as they're delivered and the Outback sales have stopped completely. I'm curious if that is maybe just my area or is that happening all over?
It could be because the current Outback/Legacy is still on the old platform. That's a big reason I bought an 2019 Ascent over a 2019 Outback. I would think that the OB will pick up sales when the new model is released. It's going to be interesting to see how much the Ascent is cannibalizing Outback/Forester sales, or if it's getting a good amount of conquest sales.
 

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It could be because the current Outback/Legacy is still on the old platform. That's a big reason I bought an 2019 Ascent over a 2019 Outback. I would think that the OB will pick up sales when the new model is released. It's going to be interesting to see how much the Ascent is cannibalizing Outback/Forester sales, or if it's getting a good amount of conquest sales.
I agree with this. In addition to the OB still being on the new platform, the 2019 Forester is larger than the previous gen, putting it closer to current OB size. I think that most OB buyers are doing 1 of 3 things (not in a particular order):
1: If they need additional room, stepping up to the Ascent
2: If they are content with the size or can step down a tick, going to the Forester. The 2019 Foresters are pretty fantastic
3: Waiting for the 2020 OB to arrive on the new platform.

My wife is on her 2nd OB (2014, 2017) and we have a 2009 Forester for our Daughter. My wife has not driven the Forester a few times and enjoys the smaller feel. She hates driving my Flex, because it feels to big and did not enjoy test driving the Ascent for the same reason. With the new OB being slightly larger than current, I am willing to bet that we will be looking at a Forester when/if we trade. We will have the OB paid off before the 2020 models arrive so we may ride this one our for some time. I am surprised at how much larger the OBs and Foresters have gotten over time.
 

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Sales still increasing across the brand

OB sales have slowed. I am very sure it was expected that Ascent sales would eat a few OB and Foz sales. Overall sales have increased dramatically. Subaru is in line to beat last year by nearly 30,000 vehicles. So, I'd say things are proceeding as expected.

Subaru is currently at 558,812 cars sold. They SHOULD sell another 119,000 cars by year end, for a total of 677,812 cars. Last year was 647,956, for a net increase (this year) of 29,856 cars.

Regardless, Outback sales have hardly stopped, and Crosstrek sales have increased significantly and Forester sales have increased considerably year over year since the 2019 MY was released.

So, Subaru should see another year of beating previous year's total sales. By a lot.

 

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Ascent is still through the roof, sold out. I haven't seen as much cannibalism of other models as I expected.

Outback is still the number 1 seller although it is down compared to last year. But that is to be expected. Its the beginning of the final year of this product cycle. When the 2020 is released this spring it will set records.

The Forester is down because of lack of inventory. We only have 3 2018s left and 1 2019 on the lot. We have about 20 2019s in the pipeline, but half of them are already sold.

Crosstrek is still killing it and it will for another 2-3 years.
 

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Crushing it indeed...

Ascent is still through the roof, sold out. I haven't seen as much cannibalism of other models as I expected.

Outback is still the number 1 seller although it is down compared to last year. But that is to be expected. Its the beginning of the final year of this product cycle. When the 2020 is released this spring it will set records.

The Forester is down because of lack of inventory. We only have 3 2018s left and 1 2019 on the lot. We have about 20 2019s in the pipeline, but half of them are already sold.

Crosstrek is still killing it and it will for another 2-3 years.
Yeah, the Crosstrek sales are increasing like crazy. Forester sales have increased as well with the 2019 hitting the market. AND, in only five months (not counting pre-sales), the Ascent has outsold the first SIX YEARS COMBINED of sales of the Tribeca.
 

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I don't know, this chart shows a total of 22,xxx ascents ytd -2,xxx less than wrx / sti. I would not call that through the roof -
And the WRX/STi have had how many years establishing their reputation? And yet the Ascent as a new model out of the gate is nearly matching it. For a new model they are doing very well. I imagine it'll be even stronger next year as the word spreads.

Had a older lady at the campground come up to me and say, "It's a great car isn't it?!" She owns a 2011 Outback and has been following the Ascent. They were driving their truck that weekend to pull their camper, but was really impressed to see inside the Ascent as I gave her the tour.

Everyone at work now knows how awesome my Ascent is!
 
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Subaru will continue to increase in sales with the new Outback and WRX/STI . The only problem I have is currently everything on the SGP seems to feel and look (especially inside ) the same . If they they go across the board with small displacement turbo's that would really help. Can you see the XV with a 1.6DIT putting out 180 hp!
 

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If the last five digits of the VIN do indeed represent the car's production serial number in a model year starting at 00001, then there have been more that 32,000 Ascents built this year.
 

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Subaru will continue to increase in sales with the new Outback and WRX/STI . The only problem I have is currently everything on the SGP seems to feel and look (especially inside ) the same . If they they go across the board with small displacement turbo's that would really help. Can you see the XV with a 1.6DIT putting out 180 hp!
If only there was a high performance Crosstrek! It would be a sexy beast.
 

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I can tell you that in Florida, if you want a touring, you have to wait. I've had a deposit on an inbounds for almost a month now. The local dealer grabbed an inbound from another dealer to get me one. It was due t be delivered 11/6 originally. Then they told me 11/8 and yesterday I went there to find out where it was. Now they're telling me 11/26. What amazes me is that Subaru, knowing it is a sold vehicle, will do nothing to expedite delivery to the dealer.
Good luck!
 
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