Which video shows that? Every aftermarket hitch video that I have seen thus far shows permanent removal of the bumper beam or crash beam. I have the OEM hitch, which like many aftermarket options, keep the 2" opening rather high. I find this nice to keep the exhaust gasses off my bike wheels/tires. The OEM hitch also has 2 sets of wiring connections (4pin or 7pin), where the aftermarket ones have 1 or 0. As for 2x the cost? I guess you are finding a really cheap aftermarket hitch, or a real expensive dealer. I find most aftermarket to be same as the dealer, or within $100.If you look at the Echo hitch video, there is no so called bumber beam removed; just the plastic bumper cover. It then seems to be a direct bolt on with no additional structural components. The Subaru hitch seems to have, for and aft flanges that are fastened before the hitch is attached. At the end of the day, i’m A bit pissed that factory hitch is so much more expensive. Is it worth 2X the cost ?