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Discussion Starter · #1 ·
First off, I want to thank all the people posting on this site. The information I found on this site was very helpful and saved my family thousands of dollars. We just purchased our 2020 Touring Ascent after about a month of emails and research. Here are the details:

2020 Touring Ascent in white
Package 2A
Aero Crossbars added
MSRP - $47,448.00

Cash price - $41,482.28
Rebates - $500
Car price - $40,982.28
Taxes and Fees - $4,517.72
Out the door price - $45,500.00

Incentives:
$250 Share the love (we split $125 to ASPCA and $125 to National Parks)
2 season passes to Sierra at Tahoe
$50 Visa card for the test drive

We started the process over a month ago with no real rush to get a car. We love skiing so if it didn't work out this year, we could have wanted until late 2020. I think there was still a little more juice to squeeze, but we set a $45500 OTD goal and we had a dealership email that offer on 12/27.

Dealership - Livermore Subaru
Salesman - Jacob Yaqubi

We test drove the car on 11/23 in Fremont and didn't step into a dealership after until Livermore emailed and had our price. Dealing with all the emails was pretty easy with a spreadsheet. Dealing with Jacob and Livermore was fine since most of the legwork was done over email. I didn't purchase an extended warranty or maintenance package.

Hope this helps someone out there.

Thanks again to all the awesome owners who post on this site.

-Fernando
 

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Any time you can drive off the lot with a total that is less than just the MSRP is doing good by my reckoning.
However, your 'taxes and fees' seem high. Your tax should be around 8%, or roughly $3,300. That leaves $1,200 in fees. I'm pretty sure I didn't pay over $300 in fees. (delivery transportation fees are part of MSRP)
 

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Discussion Starter · #3 ·
Here is the Tax/Fee breakdown:

$41482.28 - Cash price
$85 - Doc Fee
Tax on above = $3844.97 (9.25 sales tax in Alameda County)
$30 Electronic Registration fee
Total Cash price = $45442.25

License fee - $270
Registration fee - $259
Cal tire fee - $8.75
Smog Abatement - $20
Total Fees - $557.75

Subtotal = $46,000.00
Manufacturer's rebate - $500

OTD price = $45,500

Does that look okay?
Like I mentioned, I think there was more room to go down but I picked the $45,500 OTD price early and once a dealer was able to get me to that number, I was comfortable making the deal.
 

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I didn't realize sales tax was that high in the bay area. I got mine in Shingle Springs (near Placerville) with sales tax 7.25%. That's $830 difference on your deal. Your 'Total Fees' column is $120 more than I paid as well.
More than just housing is expensive in the bay area!

For comparison, I got the Premium OTD for $35,868.45 Included 7 passenger conveniance package @ $1,460, the roof rack bars @ $201 and the splash guards @168. The MSRP was $37,935. I wasn't expecting such a deep discount, but the salesman hit me with his number before trying to find out what my number was and I jumped. This dealership has showroom inventory of between 40 and 65 Ascents at any given time, so they deal in some pretty big volume.
 

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Discussion Starter · #5 ·
Thanks SkiPro3. I knew I wasn't going to be able to get away from the $4500 in taxes and fees since I live in the Bay. Getting the car price under $41,000 took some work. The limited would have been a $6,000 savings. The premium closer to $10,000. We haven't purchased a car in 14 years and we are hoping this car will be around for the same amount of time. We probably bought too much car but I didn't want my wife to second guess and have regret.

Without this site we probably would have paid almost $3,000 more and though we were getting a deal. Can't thank people like you and others who post their process on this site.

Happy New Year everyone. ?
 

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I second that...its a very good price for bay area (taxes you cannot control anyway :))...
Sales tax in bay area varies from 8.25% to 9.5% depending on county/city (could be more in areas I haven't visited yet :D)
 

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I would not worry about the price you paid or buying too much car. Your Touring edition will either pay you back when traded in or resold private or you won't be wishing for other options and stuck for 10 years with regrets.
I trade in every 4 to 5 years on a Subaru as my wife's car. Frankly, as a retired, I just don't want to deal with new car issues and will let the factory warranty deal with 'em. Same with their smog checks and other mandates.
My 'car' is a diesel truck.
 

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Just bought our 2020 Ascent Touring including Popular Package 3

MSRP 46,957
NADA Invoice Price 43,515
Negotiated Price 41,000
Subaru Coupon/ Loyalty Discount -1,500

Final Price 39500 + Tax and License at 0% for 63 months

Purchased a 7 year/ 100k/ $100 Deductible
Initial Price 3,495
Price Paid 1,900
 

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Just bought our 2020 Ascent Touring including Popular Package 3

MSRP 46,957
NADA Invoice Price 43,515
Negotiated Price 41,000
Subaru Coupon/ Loyalty Discount -1,500

Final Price 39500 + Tax and License at 0% for 63 months

Purchased a 7 year/ 100k/ $100 Deductible
Initial Price 3,495
Price Paid 1,900
That's really good. I have been trying to get similar pricing but have not succeeded yet.
 
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